Batour: Empowerment, Sustainability, Inclusion.
– Vancouver, Canada
The Beginning of Batour: Meaningful Design
The design of this packaging is the foundation of the entire visual identity of Batour. Here, where it all began, distinctive elements were incorporated that became the essence of our brand. This initial project not only personifies our values but also serves as the inspiration that shaped all subsequent creations.
The illustration of the woman in Afghan attire, the delicate details of the leaves, and the balanced arrangement of the logo and product name established the foundation for our unique visual identity. The translucent section of the packaging, which allows a glimpse of the product, evokes the transparency and authenticity we seek in our relationships with customers.
From this point, we were able to expand this aesthetic into various aspects of our brand presence. From shipping boxes, labels, letterheads, to business cards, each element embodies the same essence that originated from this pioneering packaging.
Explore more about our journey and discover all the creations inspired by this initial design at batour.vercel.app . Every detail tells a story, and your journey at Batour begins here.